The “Secret” Behind Effective Registration Forms: Easy To Use Doesn’t Mean They Were Easy To Make…Or They Should Be Cheap To Buy.

After seeing what effective web forms look like, it is common for people to assume that with some specialty software, anyone can create an effective website form. There’s danger in thinking that anybody can create an effective web form. If you need proof simply take a quick look around the internet.

Here’s a good example: Over at ePly, we have spent thousands of hours developing systems that can create effective, easy-to-use websites. Recently we spoke with someone that was truly interested in our service. This prospect spoke with a friend who said that he could create the web form they needed over the weekend. This friend felt confident that he could create the web form because he was a computer programmer – and really talented.

Both the event planner and the computer programmer friend were smart people, capable people, but we at ePly knew that they could not pull off what was required over a weekend. The form requirements were simply too complex.

In reality, for that “friend” to create those forms, the “friend” would spend huge amounts of time - long nights and wasted weekends, trying to create a “simple” form before the registration is ready to be launched.

The fact is that in the world of registrations, you really don’t get a second chance to make a first impression. So you’ve got to make sure that your web form is a dynamic, professional powerhouse from the day it’s launched.

So what’s the point? The registration form is a store. It functions as a showroom, a price tag, and a checkout – all on one page. Your online store should be viewed as just that–a store that must be supported by the best organization and tools you can provide in order to drive in customers.

No doubt you’ve heard that “If you build it, they will come.” However, registrations are not automatic; it’s up to you–and your skill at marketing the event through a form — to make it happen.

Do You Need A Partner To Create Your Online Registration Form?
At ePly they manage the entire process of creating online registration forms, including form planning, design, programming, testing, payment processing, refund management tools, up-to-the-second backups, registration limits, and tools to gather all the reports you could ever want so our clients can focus on organizing and running the actual event.

If you have an upcoming event, meeting, seminar, conference, symposium, or convention and you are looking for the best value in online registration, I would like to offer you a Free guide to online event registration – it identifies event planners’ most common concern – including how to plan and prepare registration forms and prevent common enrollment blunders - all while meeting the requirements of your event registration and your budget.

Tags: event planning tips, event registration, online event registration, online registration forms